October 12, Columbus day, a perfect afternoon in Rome for the inauguration of “Rinascente” the megastore in the center of the city in Via del Tritone the first mall-museum in the world.

I never expected such a large crowd:  ladies “le signore bene” from all over Rome in a perfectly ordered row along the Triton Street Sidewalk,  young people eager to hear  the live music entertainment marathon with pop stars, bands and DJ along with a multitude of curious people and  groups of tourist.  When the doors opened, the entry was both exciting and hectic.

I felt confined by the crowd  and I almost left,  after taking time to look around I was overwhelmed  by the spectacular hall the  shopping areas  being  developed  around a early 20th century building, embedded in the structure and turned into a mini-mall.  Futuristic furniture ladders, designed by Vincent Van Duysen,  connect the  floors, each signed by a different designer.

It was not easy but I finally reach the roof garden to enjoy another amazing view of the roofs of Rome,  its churches and bell towers.

But my favorite floor was the underground one where, during the excavations – as usual I would say –  a  60 meters long wall of the first century BC Christ  Aqueduct  was found .  They dug 4,000 square meters of land to rediscover Aqua Virgo Aqueduct.  An ancient palace, a “domus “from the 4th century, and various tombs.  Now, everyone can admire  it and learn the history of restoration described and commented by an audiovisual.

The mega store now hosts 800 brand shops with many restaurants and important news  for tourists, and “tax free” digital kiosks, to get local tax refunds, such as VAT .


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s